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Channel Management Solution Plan
(World Top 500 FMCG Company)
Project Objectives:
Building a To B membership management system, increase sales in high-end stores in the traditional business channel, store owner loyalty.
Solution Plan:
Using Wechat service as a membership point, creating a membership management platform for the brand. By joining the platform, business users will enjoy memebership benefits. On the basis of factors such as monthly purchase, task completion, credit score, calculating user points, which are spent to redeem large variety of products.
Using Wechat service as a membership point, creating a membership management platform for the brand. By joining the platform, business users will enjoy memebership benefits. On the basis of factors such as monthly purchase, task completion, credit score, calculating user points, which are spent to redeem large variety of products.
User Activeness Increase
Retention rate
Sales and increase in product diversity
Improvement in product distribution efficiency